CLIENT: CAREPOINT CHRISTIAN COUNSELING
GOAL: My goal in working with CarePoint was to develop a cohesive social media strategy that highlights three key areas of focus: showcasing their team of licensed providers, promoting upcoming events and seminars, and expanding visibility for their Continuing Education offerings for mental health professionals. Through thoughtful design, consistent branding, and audience-specific messaging, the objective was to strengthen CarePoint’s online presence, build trust with current and potential clients, and support their mission of integrating faith and mental health care.
Videos
This 90-second promotional video was created to inspire and encourage men to participate in Unbound, a faith-based event focused on freedom and transformation. Designed for both social media and website use, the video blends compelling visuals, powerful music, and emotive storytelling to capture attention and evoke a sense of hope and courage. The goal was to connect with men on a personal level—sparking curiosity, reflection, and a desire to take the next step toward healing and growth.
This video is part of Conversations with CarePoint, an educational series designed to provide accessible mental health insights from our team of licensed counselors. In this episode, one of our therapists explores the topic of insomnia—offering practical strategies, psychological understanding, and faith-informed encouragement for better rest. The video was created to engage both current and potential clients through informative, approachable content shared on social media and on their YouTube Chanel.
This short, word-based film was created to offer gentle encouragement and emotional connection for viewers scrolling through CarePoint’s social media platforms. Designed with a warm, reflective tone, the video pairs simple visuals with uplifting text to inspire hope and remind viewers they’re not alone in life’s challenges. The goal was to foster engagement, provide a moment of calm in the feed, and reinforce CarePoint’s mission to bring compassion and support to everyday moments.
Graphic Design
Promotional Ad for Seminar
Promotional Ad for Seminar
Promotional Ad for seminar
Postcard for Unbound Retreat
Back of Postcard for Unbound Retreat
Promotional Flyer for Unbound Retreat
Handout for Internship Fair
Promotional Ad for Summit
Promotional Ad for Seminar